Every day, he delivered fresh-baked rolls, cakes, and bread loaves by horse-drawn wagon to customers throughout the neighborhood. ![]() Eager to set out on his own, he moved to America with his family, and in 1898 opened a bakery on Rogers Street in Brooklyn. William Entenmann learned the baking trade in Stuttgart, Germany, where he spent his teenage years working at a bread factory. But we're willing to bet a box of chocolate frosted doughnuts-the company’s best seller-that there are a few things you don’t know about Entenmann’s. And there's a good chance you know just where to find all those Honey Buns, crumb coffee cakes, and chocolate chip cookies in your local supermarket. ![]() ![]() You know the blue-and-white packaging and that elegant cursive logo.
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